I worked full-time producing and growing the MAKERS collection, an AOL/PBS broadcast and digital video initiative that aims to be the largest collection of trailblazing women's stories ever assembled. A multi-media project, MAKERS involved video production, marketing campaigns, sponsored content and live events. My work for MAKERS social media was short listed for the 2014 Webby Awards.
I got to be part of the digital programming and content strategy team that led the MAKERS: Women Who Make America TV broadcast on PBS. It became the most successful social activation in AOL history, trending on Twitter across the U.S. for all primetime hours.
At the inaugural MAKERS Conference, we threw Gloria Steinem a surprise 80th birthday party. To celebrate the feminist icon and to make things social, we asked attendees to use #WWGD - What would Gloria do?